Increase the budget 5 percent over last years

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Reference no: EM131287314

As an intern for Michelin tires, you have been asked to develop an IMC budget.

The objective of the IMC strategy is to raise Michelin's market share by 5 percent in the United States in the next 18 months.

Your manager explains, "It's real simple; just increase the budget 5 percent over last year's." Evaluate your manager's strategy.

Reference no: EM131287314

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