Increase revenue for both products

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Reference no: EM133613707

Question

1. Which of the following items is/are not an example of cross-selling?

One firm that Berkshire Hathaway owns sells batteries and another firm that it owns sells ice cream.

GEICO sells home-owners insurance and car insurance.

Barnes & Noble sells electronic books and an electronic book reader.

Expedia sells airline flights and hotel reservations.

2. Assume that Starbucks' rationale for selling tea in addition to coffee was that selling both products in the same stores would increase revenue for both products. Which test did Starbucks use?

The better-off test

The ownership test

The organization test

The synergy test

Reference no: EM133613707

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