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Our company, SS Industries, is a wheel manufacturer that holds the largest market share in producing wheels for car manufacturers. Our main production line focuses on creating wheels for affordable vehicles. The vision of operations is based on affordability, durability, and reliability. Our main target customer segment is the average person that seeks a vehicle that is reliable enough to go from point A to point B without any issues and at the lowest cost possible. For these reasons, we propose that we should shift materials from alloy wheels to steel wheels. Steel is a much cheaper option for wheels and is also more durable than alloy wheels at the cost of being heavier. Because our target market consists of consumers looking for the most affordable vehicle, alloy wheels would be an unnecessary luxury for them and steel wheels would do just fine.
AFI as related to Business Strategy:
How to Analysis to spend less in the production process to increase market share and competitive advantage.?
How we We can cut costs by changing our materials to steel, a cheaper raw material option.?
Who We change suppliers of material and adjust the manufacturing process ?
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