Increase its penetration of pizza in its current markets

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1. While major retail stores like Walmart, Home Depot, and Toys R Us, Bath & Body Works have had strong sales in recent years, Kmart has been struggling. Brainstorm one unique technique for each of these strong retailers that is used to keep the footfalls high enough. What is one “not so great” thing about shopping at Kmart?

2. Pizza Hut is contemplating introducing breakfast pizzas in order to tap into a new market and increase its penetration of pizza in its current markets. The breakfast pizza would consist of sausage, eggs, bacon, and other familiar and traditional breakfast offerings. Also, the pizza would be in the shape of coffee cakes. You are required to come up with at least 2 new alternative channels to existing channels for pizza (i.e. retail stores and home delivery).

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Reference no: EM131040527

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