Increase in sales prior to undertaking promotional campaign

Assignment Help Operation Management

Reference no: EM132252514

How difficult will it be to estimate the likely increase in sales prior to undertaking the promotional campaign? Therefore, how reliable are the estimates of return on investment that you have calculated?

How would firms typically find/determine the assumptions/information they need to do these calculations?

Are there any situations where a firm would undertake a promotional campaign that did not appear to be financially justified?

Reference no: EM132252514

Questions Cloud

Strategic business and negotiation-purchasing practices : Identify a strategic business and/or negotiation/purchasing practices/approaches applied in negotiations and explains in detail and with examples

Formulate weighted goal programming : Formulate a weighted goal programming that can be used to minimize the penalty incurred by the company.

One of the three types of country risk : Which of the following is not one of the three types of Country Risk? Which of the following payment types is the most secure for importers?

High-speed technologies is faced with demand : A sales representative for High-Speed Technologies is faced with a demand from an important customer that is in direct conflict with company policies.

Increase in sales prior to undertaking promotional campaign : How difficult will it be to estimate the likely increase in sales prior to undertaking the promotional campaign?

Ubiquitous differences the functions integrated : Ubiquitous Differences The functions integrated, headquarters moved, and managerial responsibility was being shared.

Classification-based controls is most sensitive-controlling : Which of the following classification-based controls is the most sensitive/controlling?

True about small businesses : Which of the following is not true about small businesses? Export Working Capital (EWCP) loans can be used to finance indirect exports.

What is the purpose of independent testing : OFAC enforces trade sanctions against which of the following? What is the purpose of independent testing?

User Account

All Pages