Incorporate dramatic shifts in organizational structure

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A new strategic plan that will incorporate dramatic shifts in organizational structure and business unit systems. The new strategic plan should include the following:

1. The name, mission, and vision of your fictitious company.

2. The strategy name for the new product launch, including the strategy's theme or marketing slogan.

3. Who in the organization needs to be involved for this strategy implementation to be successful.

4. How you will communicate to your stakeholders "what's in it for them" regarding the upcoming initiatives.

5. A description of the communication channels you will use as the CEO to ensure the company will gain "buy-in" to this initiative system-wide.

Reference no: EM133402268

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