Reference no: EM131857239

Incorporate a product strategy on Coca Cola that addresses the following :

1. Select the Foreign Country of your choice with a brief size description and main economic and social factors
2. Describe at least three areas of the product life cycle for the selected new product (product introduction, growth, maturity, decline and termination).
3. Describe how you will measure (what metrics will be used to determine success or failure) the marketing activities (Positioning, Targeting, and the 4 P's).
4. At least two different types of media methods for the products: 

a - One media method must be a print method

b - one must be non-print.

A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. Have 2-3 lines about each media method (i.e. one paragraph of what you would do, not how to do it).

     5 - Address three elements of the Product and Promotion List (see below).

• Product and Promotion List:

5.1Integrated Marketing Communication

5.2 Advertising Strategy/Objectives

5.3 Push and Pull

5.4. Media Strategy

5.5 Advertising Execution           

5.6 Direct Marketing

5.7 Public Relations/Strategies

5.8 Positioning