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-In a 2017 paper entitled Price and Income Elasticities of Electricity Demand: Evidence from Jamaica, Mr. Alrick Campbell estimated the impact of the price of electricity, income and urban population share on electricity consumption in Jamaica for three sectors: residential, commercial, and industrial customers. Using data covering the period 1970 - 2014 his empirical results suggest that price is the significant determinant of electricity demand with an own-price elasticity of -0.40. The estimated price elasticities are -0.82, -0.15, and -0.25 in the residential, commercial, and industrial sectors, respectively. Commercial and industrial consumers are very responsive to changes in income as the respective income elasticities of 0.77 and 1.22.
-Of the three categories of consumers which one is most responsive to price change?
-Interpret the income elasticities for commercial and industrial customers.
-Suppose the OUR grants JPS a rate increase, which category of customer will contribute most to its increase in revenues? Give reason for your answer.
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