Income at a major cellular telephone manufacturer

Reference no: EM1327454

Revenue at a Major Cell Manufacturer

Income at a major cellular telephone manufacturer was $1.4 billion for the nine months ending March 2, up 97 percent over revenues for the same period last year. Management attributes the increase in revenues to a 137 percent increase in shipments, despite a 17 percent drop in the average blended selling price of its line of phones. Given this information, is it surprising that the company's revenue increased when it decreased the average selling price of its phones? Explain.

Reference no: EM1327454

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