Reference no: EM131570134
Assignment
Question 1
_______ is a type of segmentation in which the company strategically focuses on targeting a smaller market with particular needs that the company can serve well.
Mass marketing
Demographic marketing
Niche marketing
One-to-one marketing
Question 2
A product has more competition during the __________ stage than in any other stage in its life cycle.
Market maturity
Market growth
Market introduction
Market decline
Question 3
A _____ is comprised of several product lines that can vary in breadth and depth.
Product mix
Marketing mix
Company
Service
Question 4
If a company segments customers by gender, age, education, and income, then in your marketing plan, you should specify that your company bases its segmentation on __________ factors.
Demographic
Geographic
Psychological
Behavioral
Question 5
_______ means that all customers are treated the same. This approach might sound attractive because it simplifies the marketing task, but it is usually unrealistic because customers differ.
One-to-one marketing
Gender marketing
Group marketing
Mass marketing
Question 6
Most firms advertising's goal is to enhance _____.
Brand Image
Profit
Marketing
Purchases
Question 7
To write a positioning statement, you should answer all of the following questions EXCEPT:
Who are you trying to persuade?
Who are you competing with?
How are you better?
What are your weaknesses?
Question 8
Operant conditioning is based on _____.
Rewards
Neutral reinforcement
Positive reinforcement
Negative reinforcement
Question 9
A __________ is the general term used to describe both goods and services.
Price
Product
Promotion
Place
Question 10
The 4Ps include all of the following EXCEPT:
Positioning
Price
Product
Place.
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