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In which election year and in which race was ad presented

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Reference no: EM132268648

Assignment:  For this writing assignment, you will analyze a broadcast advertisement by a current or former candidate for elective office. You are not limited to ads by presidential candidates. Ads are available on livingroomcandidate.org, YouTube, democrats.org, gop.com, and on a variety of PAC websites. You are to write a 1-2 page Apa style analysis using the criteria outlined below:

Content Requirements

Your analysis should include the following elements:

1. Provide political background for the ad. Briefly describe or explain the following:

• In which election year and in which race was the ad presented?

• Who were the contestants?

• What were the key campaign issues?

• What interest/issue/demographic groups provided the strongest support for each candidate?

2. Describe the content of the ad.

• What images/symbols are used?

• Does the candidate appear in the ad?

• Does the opponent appear in the ad?

3. Identify the message.

• What is the ad trying to say?

4. Identify the goal/strategy of the ad.

• Who is the intended audience? (women, older Americans, racial/ethnic minorities, Republicans/Democrats)

• What techniques are used to generate emotion (appeal to patriotism, loyalty, reason)?

• Is the ad positive or negative in tone?

5. Evaluate the ad's effectiveness.

• Has anything been said about the ad in newspapers, blogs, or elsewhere?

• What is your opinion of the ad?

• Does the ad achieve its goal?

Reference no: EM132268648

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