In which countries do the potential customers live

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Question: Does your marketing plan involve reaching global customers outside the United States? If the answer is no, read no further and do not include a global element in your plan. If the answer is yes, try to identify the following:

1 What features of your product are especially important to potential customers?

2 In which countries do these potential customers live?

3 What special marketing issues are involved in trying to reach them? Answers to these questions will help in developing more detailed marketing mix strategies described in later chapters.

Reference no: EM131861488

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