Reference no: EM131018379

Synergy & opportunities, business management

Must be original content. One soled paragraph per question. Must use APA guidelines for citations and references. Due 04/05/16.

Synergy pervades management in most companies. Cross-business teams tend to establish account plans, coordinate product development and disseminate best practices when it comes to working together for the benefit of "all." According to Dess, Lumpkin, Eisner and McNamara (2011), "...(a) what businesses to compete in and (b) how businesses can be managed to achieve synergy; that is, they create more value by working together than if they operate as stand-alone businesses" is important in collaboratively working together to ensure activities come together equally (p. 13).

1. Do you believe the standardization of processes and procedures could sometimes backfire, erode customer relationships, damage brands, or undermine employee morale? Why? Why not?

Sometimes when managers convene over the nuts and bolts of their businesses in term of what it takes to move forward creates many sidebar conversations contributing to lost synergism. Just because groups of managers meet it does not mean synergy is favored amongst the collaborators. To further illustrate this point even further, corporate executives need to take a more balanced skeptical view of how their products and services should be evaluated. The synergy increases when firms consider societal issues from a shared value perspective and invent new ways of operating to address them (Dess, Lumpkin, Eisner and McNamara, 2011, p. 22).

2. In what ways do you believe when managers convene that it actually helps them better understand where the true synergy opportunities lie in their organizations?