In what ways can the business benefit from a web site

Assignment Help Marketing Management
Reference no: EM13725033

Library Research Assignment: You are to select 1 business that does not already have a Web site, and develop an Internet strategy for it. Most large corporations already have Web sites, so you may have to think of something on a smaller scale such as a local bike store. Sole proprietorship businesses that provide services like car repair, house cleaning, tax preparation, and that use the Internet and similar services are also good options. You will also consider and describe how the business that you select can use social media to achieve its objectives. Use the Internet and the library to research and analyze markets and competitors.
After selecting a business, you will need to answer the following questions:

What Internet business model would be appropriate for the company to follow in creating a Web site and why?

In what ways can the business benefit from a Web site? What functions should it perform for the company (e.g., marketing, sales, customer support, internal communications, etc.)?

In what other ways might the company use the Internet for its own benefit?

Prepare functional specifications for the company's use of the Web and the Internet. Include links to and from other sites in your design.

Prepare a list of technological specifications for implementation (e.g., what hardware and software are necessary to support your design)?

Reference no: EM13725033

Questions Cloud

Assumptions about children and childrearing : Compare and contrast the theories of Piaget and Vygotsky. In what ways are they similar and in what ways are they different? Identify three assumptions about children and childrearing that may differ for different cultural groups
Select a middle eastern organization and review its vision : Select a Middle Eastern organization and review its vision, mission, and strategy. Then, examine its approach to its management and leadership of performance management in the areas including, but not limited to: systems and processes, standards a..
Child develop cognitively : Parents wish to locate a program for their toddler and preschool children that is developmentally appropriate. What elements would you advise these parents to look for in the programs they observe? Based on the video above, should the programs i..
New depositor opens : When a new depositor opens a $5,000 CD at Melvin's Bank, its assets ________ and its liabilities _____
In what ways can the business benefit from a web site : In what ways can the business benefit from a Web site? What functions should it perform for the company (e.g., marketing, sales, customer support, internal communications, etc.)
Write essay concept of corporate social responsibility : Discuss critically the extent to which you accept the concept of corporate social responsibility
What are the pros and cons of practice : Direct-to-consumer advertising for pharmaceuticals is a pull strategy designed to get consumers to ask their doctors to prescribe certain medications. What are the pros and cons of this practice
Who was the intended audience of the document : Who was the intended audience of the document? How might this influence what the ?author did and/or did not write? What kind of document is it? Is it a letter?
What are the main ethical issues involved : Identify the stakeholders involved in situation and what are the main ethical issues involved - what actions are available to Sharon to resolve the dilemma she faces - What actions are available to Sharon for dilemma she faces?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd