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Question 1.
1. A pharmaceutical manufacturer followed sales representatives in the field to observe some 150 interactions between sales reps and physicians and support staff. They watched sales reps approach the doctors, how they got around their gatekeepers, how they delivered their brands' messages, and so forth. These observations led to improvements in training new reps.
In what category of research would this study fall? Provide advantages and disadvantages of this category of research. What would be the next step in the marketing research process?
2. A clock and watch manufacturer realizes that she is operating in the market for machines that measure time. How should this market be segmented? Identify the key segmentation variables that are relevant for this market.
3. Abraham Maslow sought to explain why people are driven by particular needs at particular times. How does Maslow's theory help marketers? How might you use Maslow's hierarchy of needs in marketing cell phones in the U.S. versus Haiti (before the earthquake)? Please develop a marketing research project to gather the data.
Identify and describe the strategies used in Polaris' marketing mix. With the Indian Motorcycle, specifically, what is the unique selling proposition (USP)? How would you define the target market of Polaris products
In this writing assignment, you will create a brochure advertising your services as a data repository. Research commercial data repositories
Explain Kia-Hyundai and Overseas Ventures and What legal or political barriers did the company have to overcome
External Environmental Analysis for Different Companies and Industries
1. Use Driscoll's 2000 model (what, so what and now what) of reflection as a framework to this patch. 2. Outline the incident briefly and upon the importance of communication during the incident. 3. Include theories of communication appropriate to th..
for this assignment you are to use the text the argosy university online library resources and the internet to research
New Product Launch Marketing Plan: Cell phone company, Other members will cover executive summary, situational analysis, situational analysis, market growth potential, competitive analysis, segementation, target market, positioning, pricing, distri..
Write 400-500 words critique for marketing and sales. Please relate it to the reading attached. Please be specific and detailed
What is the retailer's markup in dollars and what is the wholesale price, what is the manufacturer's price?
Write down 700- to 1,050-word paper in which you explain marketing. Incorporate in your paper your personal definition of marketing and definitions from two different sources.
Explain Compensation and benefits in the job search and what may be important to them from a short-term perspective and a long-term perspective
logistics management technology
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