Reference no: EM13736514
Book:
Marketing Management 14E, Kolter and Keller
Question 1
Jobe Smith has decided to build his manufacturing business (lawn mowers in the U.S.) around the production concept. If this approach is taken, what will be Mr. Smith's primary areas of concentration as he builds his business? What issues might Mr. Smith face in deciding to go with this concept as he builds his business?
Question 2
A pharmaceutical manufacture followed sales representatives in the field to observe some 150 interactions between sales reps and physicians and support staff. The watched sales reps approach the doctors, how they got around their gatekeepers, how they delivered their brands' messages, and so forth. These observations led to improvements in training new reps.
In what category of research would this study fall? Provide advantages and disadvantages of this category of research. What would be the next step in the marketing research process?
Question 3
A large international rental car company decided to develop a customer retention program. The program's goal is to motivate its heavy users to continue being loyal to the company by offering them appropriate incentives. Create a marketing research plan to help the company design the retention program. Specifically, you need to identify:
a. Why this program is important
b. The type of information the company needs to design the retention program.
c. Where to get this information.
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How would you position the new maserati model
: How would you position the new Maserati model? How would you establish and support this positioning strategy?
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Identify the key segmentation variables
: A clock and watch manufacturer realizes that she is operating in the market for machines that measure time. How should this market be segmented? Identify the key segmentation variables that are relevant for this market.
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How would you position the new maserati model
: How would you position the new Maserati model? How would you establish and support this positioning strategy?
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Maslows hierarchy
: Abraham Maslow sought to explain why people are driven by particular needs at particular times. How does Maslow’s theory help marketers? How might you use Maslow’s hierarchy of needs in marketing cell phones in the U.S. versus Haiti (before the earth..
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In what category of research would this study fall
: In what category of research would this study fall? Provide advantages and disadvantages of this category of research. What would be the next step in the marketing research process?
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Journalize the transactions the closing entry for net income
: Enter the beginning balances, and post the entries to the stockholders' equity accounts. (Note: Open additional stockholders' equity accounts as needed.)
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Write a class player contain attributes for player
: write a class player contain attributes for the player name average and team.write three functions to input change and display these attributes.also write a constructor that asks for input initilize all the attributes?
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Set up a quadratic optimization problem
: Set up a quadratic optimization problem that will determine the best investment mix, Solve the problem using the MATLAB quadratic optimization routine quadprog. Interpret your results.
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How you might share positive aspects of this religion
: Discuss 2 examples of how you might share positive aspects of this religion with someone else. Do you feel that people discriminate based on religion or political affiliation? Why?
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