In the product screening stage of new product development

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Each question below must be addressed in your paper. Use an in-text heading to identify each question. Each question must also contain appropriate APA-formatted citations which match full references at the end of the paper, supporting your responses. All references should be from the years 2015 to present day. Each section should be at least 2-3 paragraphs in length.

Review the rubric that will be used to evaluate this paper.

What must companies focus on in order to survive in today's business environment? Use at least two unique references. Length: 2-3 paragraphs.

Read the case: Prime Bank of Massachusetts, available in the Operations Management textbook, Chapter 2. Develop a list of changes for the operations function that should be considered by the bank. Begin by identifying operations management decisions that would be involved in operating a bank, for example, layout of facility, staff, drive-through service. Then identify ways that they can be improved at Prime Bank in order to support the strategy focused on customer service.

In the product screening stage of new product development, what are some questions that may need to be explored by the operations function? By marketing? By finance?

Describe how consumers can use the Internet to shop in new ways.

Reference no: EM132338844

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