In the expectancy-disconfirmation model of satisfaction

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In the expectancy-disconfirmation model of satisfaction, comparison standards (previous experience, industry norms, marketers’ promises, etc) influence the customers' perception of product performance. Using a specific brand as an example, explain how a customer would construct a satisfactory (or dissatisfactory) evaluation of the brand by using two of the comparison standards discussed in this class.

Reference no: EM131279499

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