In the context of marketing research-actionability

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Reference no: EM132243337

1. Which of the following pricing strategies taps into the belief that a high price means high quality?

Discount pricing

Cost-based pricing

Prestige pricing

Eve-odd pricing

Geographic pricing

2. In the context of marketing research, actionability:

identifies and estimates the size of a segment.

has to do with consumer preferences.

studies if the segment is large and profitable enough to justify an investment.

studies if a business can communicate with and reach the segment.

studies if a small business is capable of designing an effective marketing program that can serve the chosen market segment.

3. Online shoppers abandon their carts for a variety of reasons, the most important one being:

high shipping charges.

not being able to find preferred payment option.

item being unavailable at checkout.

not being able to find customer support.

concern about security of credit card data.

4. Setting selling prices in whole numbers in order to convey a higher-quality image is a form of:

cost-based pricing.

prestige pricing.

geographic pricing.

even-odd pricing.

dynamic pricing.

Reference no: EM132243337

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