In the context of consumer choice

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Reference no: EM131723101

1. In the context of consumer choice, which of the following statements is true?

a. Consumers do not tend to consider the products that are carried by a particular store.

b. Store image does not play any role in consumer choice.

c. The location of a store does not play any role in consumer choice.

d. Consumers have gradually become less brand-loyal and more store-loy

2. Marketers use _____ to assess consumers' choice criteria.

a. just noticeable difference b. attribute correlation c. affect-based evaluation d. conjoint analysis

Reference no: EM131723101

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