In regards to the marketing research process

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1. Review the case, Prelude to a Medical Error (pp. 416-417 in book). Identify and discuss examples of preconception, assumptions, and mental models evident in this scenario. What strategies do you recommend for each action to deal with what you have identified earlier. Include in your narrative the consequences of a medical error.

2. In regards to the Marketing Research Process, why is "defining the problem" the most important? Give 3 reasons why.

3. Imagine that one of the strategic business units of your company is positioned in the ‘dog’ category (of the Boston Consulting Group Model); what would you do to help the SBU?

Reference no: EM132283447

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