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In recent years there has been more of a shift towards more branding and advertising as opposed to focusing on product development, resulting in some companies having strong advertising campaigns coupled with a non-successful product. These observations lead to an important marketing theorem: Successful brands are built on successful products. The belief is that without great products, great brands could neither not exist nor withstand the competitive market. In a short paper, answer the following questions pertaining to the theorem. Do you agree or disagree (partially or completely) with the theorem that successful brands are built on successful products? Why or why not? Provide examples of brands and their products that a) prove the theorem and b) disprove the theorem. Explain your reasoning. Why do so many companies appear fixated on branding rather than on ultimately developing successful products? In real terms, how would you as a marketing executive balance these two marketing forces?
The sausage system will save the firm $256,800 per year in pretax operating costs, and the system requires an initial investment in net working capital of $59,920.
What are the three classifications of net assets established by FASB Statement 117? How are these net assets affected by the existence or absence of donor-imposed restrictions? How are releases of these net assets accomplished?
a proposed new investment has projected sales of 900000. variable costs are 48 of sales and fixes costs are 150000
Haig Aircraft is considering a project that has an up-front cost paid today at t = 0. The project will generate positive cash flows of $60,000 a year at the end of each of the next five years.
sugar company has two support departments s1 and s2 and two producing departments p1 and p2. estimated direct costs and
What would expected net income be if the company experienced a 10 percent increase in fixed costs and 10 percent increase in sales volume?
Determine the present value of the lease payments
the bootsie holding company has sales exceeding 10 billion and each of its three wholly-owned subsidiaries has sales
Soldan Corporation purchased a computer on December 31,2011, paying 30,000 down and a further payment due on December 31,2014.An interest rate of 10% is implicit in the purchase price. Soldan uses the Effective method and has December the 31 as y..
in an essay of 1250-1500 words comprehensively discuss causal factors the implications and possible mitigation
There were 20,000 units in the ending work in process inventory of the Welding Department that were 90% complete with respect to conversion costs. A total of $585,900 in conversion costs were incurred in the department during the month. What would..
1. hpc inc. has developed a standard pricing system for its products.nbspnbspthe variable cost standards based on
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