Reference no: EM13302623
1. In promotion to business customers, personal selling is often the dominant promotion method because:
A) there are fewer business customers than final customers.
B) the sales message may need to be adjusted to the needs of different people in the customer firm.
C) purchases are typically large and thus justify the effort.
D) buyers are more likely to have technical questions.
E) All of the above.
2. A direct-to customer channel used by a manufacturing firm:
A) includes wholesalers but not retailers
B) usually helps the producer be more aware of changes in the needs and attitudes of final customers
C) by definition eliminates some of the marketing functions
D) is always the lowest cost channel.
E) is most suitable when a large number of transactions are required in the channel or when orders are smaller.
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