In order to made effective strategies it is critical to

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In order to develop effective strategies, it is critical to understand the marketplace environment. In this assignment you will explore the relationship between marketplace positioning based on environmental factors.

Throughout this capstone course, you will work on a strategy audit for Chipotle. In Part 1, you selected Chipotle for your course project activities. So far you have completed a market position analysis for Chipotle.

In this module you will conduct a comprehensive external environmental scan of your business unit, including a Five Forces analysis, to identify the relevant trends that pose opportunities or threats to your business. These will serve as inputs into a final SWOT analysis that will be due in Part 3. .

There are many elements that can go into an environmental scan, and your analysis will depend on the nature of your business unit, product portfolio, target market, and other factors related to the scope of your business.

Your environmental scan should include some or all of the following elements:

Economic factors and trends
Political factors and trends
Regulatory and legal factors and trends
Societal factors and trends
Technological factors and trends
Geographic factors and trends
Porter's Five Forces that consists of the following aspects:
- Threat of new competition
- Threat of substitute products or services
- Bargaining power of customers (buyers)
- Bargaining power of suppliers
- Intensity of competitive/industry rivalry

Although your analysis will be tailored to Chipotle, be sure to cover the following:

A thorough Five Forces analysis of your industry
The key factors and trends in any other areas affecting your industry
A preliminary classification of the external factors and trends as either opportunities or threats which will be the inputs for the final SWOT analysis

Write a 3-page report in Word format. Apply APA standards to citation of sources. Must segment each of the discussion item in the essay and be sure to follow/address all points of the assignment according to the below grading cubic.

Reference no: EM13477264

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