Reference no: EM13478705

RESEARCH AND ANALYTICAL PAPER: APA

Bank of America: Marketing to the undocumented immigrants

I. Abstract (2-3 SENTENCES)
II. Introduction: Significance of topic (1 PARAGRAPH)
III. Background Information (2-3 SENTENCES)
IV. Ethics

A. Utilitarian Analysis (3 PAGES)

• Introduction to ethics as a branch of philosophy
• Intro and brief analysis of utilitarian theory
• Stakeholder, pleasure vs. pain, numerical mode of utilitarianism
• Moral conclusion pursuant to utilitarian model

B. Kantian analysis (2.5 PAGES)

• Introduction and brief explanation of Kantian ethics
• Statement of Kant's ethics principle- the categorical imperative
• Application of the three tests of the categorical imperative to topic (Universal "law" test; kingdom of ends test: agent receiver test)
• Kantian moral conclusion

V . Conclusion (2-3 SENTENCES)

USE THIS WHEN WRITING THE ETHICS SECTION:

The Utilitarian Ethical Model:

In order to determine the morality of an action, practice, rule, or law pursuant to the stakeholder, pleasure v. pain, numerical model of the ethical theory of Utilitarianism:

1. Accurately and narrowly state the action to be evaluated (e.g., Is it moral for a particular company or organization to...?);

2. Identify all people and groups who are directly and indirectly affected by the action (including the company's or organization's constituent groups or "stakeholders" as well as society as a whole);

3. Specify for each stakeholder group directly and indirectly affected all the reasonably foreseeable good - pleasurable and bad - painful consequences of the action, as far as into the future as appears appropriate, and consider the various predictable outcomes, good and bad, and the likelihood of their occurring;

4. For each stakeholder group, including society as a whole, measure and weigh the total good consequences against the bad consequences, and determine which predominates for each stakeholder group;

5. Quantify the good and bad consequences for each stakeholder group on a numerical scale (-5, -4, -3, -2, -1, 0 +1, +2, +3, +4, +5) representing units and extremes of pleasure and pain;

6. Sum up all the good and bad consequences assigned to the stakeholder groups;

7. If the action results in an overall positive number, it produces more good than bad, and is a morally right action; and if the action results in an overall negative number, it produces more bad than good, and is morally wrong; based on this model of the Utilitarian ethical theory.