Reference no: EM132290688

1. Open-ended questions allow respondents to express themselves freely, which tend to result in more detailed responses that are useful for exploratory research.

True

False

2. Throughout the household life cycle stages, consumers typically stick with the same products and purchase decisions.

True

False

3. According to the ‘marketing concept’, the most important objective of a marketer is to sell products and services in a way that enables their company to meet its profit goals.

True

False

4. In primary market research studies that utilize focus groups or one-on-one customer interviews, “demand effect” often creates measurement error.

True

False

5. Good marketing firms are careful to separate decisions regarding their product’s distribution from decisions about its pricing and advertising.

True

False

6. In market research studies, a “convenience sample” represents one specific type of probability sample.

True

False