In communication-what do we mean by thought power

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1. Assume that you are starting a sneaker business, using the stakeholder theory of the firm in deciding whether you will be social responsible in actions and to what degree for owners/stockholders, consumers/customers, and community. Discuss, in depth, specific things that you will do as a found manager of the firm to establish and sustain a responsible and ethical relationship with particular stakeholder.

2. Why do you think that consumers trust each other more than they trust companies? What can marketers do about this?

3. In communication, what do we mean by “thought power” and why is it important?

Reference no: EM132216593

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