In addressing mobile experience demands

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Reference no: EM132176411

1. In addressing mobile experience demands, experts attribute the sluggish response of marketers to all BUT:

A desktop first, “mobile-second” design philosophy

Technology maturation across geo-fencing and in-store shopping infrastructures

A failure of marketers to adequately understand and map a mobile customer’s end-to-end journey

Technology maturation across mobile-payment apps

A reluctance of marketers to offer more coupons, leak local offers and provide immediate service

2. All BUT which of the following is true about Freemiums?

They help overcome customer reluctance for untested experience goods

They allow for tiered pricing schemes

They are quick to monetize

They provide early research of feature demand

They are perceived as an expression of confidence on the part of the service provider

3. All BUT which of the following are benefits derived from hosting social media contests?

Contests sustain engagement as participants are drawn in multiple times for status checks

Contests can grow likeability from prizes and fan generated content

Contests attract new followers as contest entrants

Contests provide a great way to build thought leadership

Contests provide an avenue to grow email subscriptions

Reference no: EM132176411

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