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1) In a survey of 50 corporations, which of the following was rated as a benefit of strategic management?A. Clearer sense of vision for the firmB. Higher levels of employee motivationC. Higher levels of job satisfactionD. Improved productivityE. Lower employee turnover2) Research suggests that strategic management evolves through four sequential phases in corporations. The first phase isA. externally-oriented planningB. basic financial planningC. internally-oriented planningD. forecast-based planningE. strategic management3) Strategic management is that set of managerial decisions and actions that determine the long-run performance of a corporation. Which one of the following is NOT one of the basic elements of the strategic management process?A. Strategy formulationB. Strategy implementationC. Statistical process controlD. Evaluation and controlE. Environmental scanning4) The relationship among the board of directors, top management, and shareholders is referred to asA. corporate synergyB. corporate managementC. corporate governanceD. corporate strategyE. corporate responsibility5) The concept that proposes private corporations have responsibilities to society that extend beyond making a profit is known asA. flexible responsibilityB. social responsibilityC. social flexibilityD. managerial responsibilityE. profit maximization6) Who said that the social responsibility of business is a "fundamentally subversive doctrine" and that the one social responsibility of business is "to use its resources and engage in activities designed to increase its profits so long as it stays with the rules of the game..."?A. Adam SmithB. Edward FreemanC. Archie CarrollD. William C. NorrisE. Milton Friedman7) Which of the following is NOT descriptive of external environmental scanning?A. Used as a tool to ensure a corporation's long-term healthB. Used to monitor, evaluate, and disseminate information from the external environment to key people within the corporationC. Used to identify opportunities and threatsD. It is a tool that corporations use to avoid strategic surpriseE. Used to identify strengths and weaknesses8) According to Porter, the corporation is most concerned withA. the intensity of competition within its industryB. the aggregate level of demand for a product lineC. a market's position on its life cycleD. the amount of pressure from the societal environmentE. the level of government action in an industry9) When a company determines a competency's competitive advantage, Barney refers to this issue asA. valueB. rarenessC. imitabilityD. organizationE. durability10) An acronym for the assessment of the external and internal environments of the business corporation in the process of strategy formulation/strategic planning isA. P.E.T.B. M.B.O.C. S.W.O.T.D. S.B.U.E. R.O.I.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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