Improving the product to increase customer satisfaction

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Company “A” puts new products on the market and uses market research to find ways of improving the product to increase customer satisfaction. Company “B” uses Market Research to determine if consumers are receptive to a new product, then develops the product based on its research to meet customer satisfaction before placing it on the market. Which of the two approaches to using marketing research might be most effective? Why or why not?

Reference no: EM132222767

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