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Improving the efficiency of existing operations

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Reference no: EM132802902

Competing firms within a single industry can be categorized into:

  • Defenders
  • Prospectors

are companies with a limited product line that focus on improving the efficiency of their existing operations.

are companies with fairly broad product lines that focus on product innovation and market opportunities.

  • Analysers are corporations that operate in at least 2 different product-market areas, one stable and one variable.
  • Reactors are corporations that lack a consistent strategy-structure-culture relationship.

Give example for defender, prospectors, analysers and reactors.

Reference no: EM132802902

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