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Improving financial performance of marketing efforts

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Reference no: EM133162892

Identify two metrics that you found interesting or surprising in the Hubspot article and explain why.

Do you think these metrics would be used for a company like Pepsi? Why or why not?

If a company has a broad goal of "improving the financial performance of marketing efforts," which of the metrics listed in the article could be used as a KPI for this goal? List one and explain why.

Reference no: EM133162892

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