Improve their online advertising

Assignment Help Marketing Management

Reference no: EM13728904

Scenario: Once again you are back visiting your friends from Bunker Books. As an e-commerce expert you will be doing some research and giving advice to the husband and wife team that have owned this company for 20 years. After you helped them with an e-marketing plan and developed their social media campaign, you are now called upon them to help with collecting payments online and securing their website and database.

Role: You are an e-marketing and e-commerce consultant. Mary and Joe Johnson, the owners of Book Bunker have hired you in the past to help them improve their sales both online and in their store. Now they need help developing an e-payment system and securing their database. They have asked you to create a plan to collect payments via their website and ensure that the transactions are safe and secure. You will be asked to write a 5 page (2,500 words minimum) business report outlining your strategies to increase their presence online and improve their online advertising and create the ability to sell books to people throughout the world.

Reference no: EM13728904

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