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You are the new general manager of a young company. The company is facing the following challenges:
a. Missing forecasts with declining sales of a first mover product in the market.
b. Gross margins averaging less than 20%.
c. A culture that is developing hostility towards management.
d. The company supports many products contributing less than 20% of total revenues, but gross profit averaging 30%+.
e. An investor who has funded the company well, but is reluctant to invest more.
f. A small, but vocal and unhappy customer group due to on-time shipment performance of 70% and poor post sales service.
Identify your areas of focus, priorities and reasoning to improve the profitability of this business. Please be concise in your summary.
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The purpose of this assignment is to give learners an opportunity to apply lessons learned about operational tactics and strategic goals planning. Please refer to the resources below to assist with the assignment.
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