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List a service that you used and you think as very good. Why is the service good? Review the service using the material from the chapter. What specifics about the service make it very good from marketing point of view? Now, do the same thing with a service that you don't like. After comparing them separately, compare them against each other. What could you do to improve the negative service? If you were a competitor, how could you attack the positive service?
How does the family influence the consumer socialisation of children? What role does television advertising play in consumer socialisation?
What can someone do when an employer adopts an unethical persuasion strategy that will involves the person in creating, implementing, or participating in it? (Hint: Think about the persuasive strategies you have studied.)
Identify the composition of target market and the segmentation criteria used in identification
What sort of approach to Employee Relations is BCG adopting? What are the advantages and disadvantages of its approach, and is this advisable now the business is expanding?
Your Marketing Research class has been charged with increasing enrollment at Rasmussen College. There are several markets worthy of targeting.
Develop strategies to assess performance and achieve marketing goals. Create an effective marketing plan
Describe the marketing exchange relationship that exists between Southwest Airlines and its customers. Describe the 5Cs of the marketing framework as they pertain to Southwest Airlines.
What types of marketing communications are used? Is the mix different for different brands? What is your assessment of the effectiveness of the company's.
What is business to business marketing and how is it different from business-to-consumer (B2C) marketing? What is the role of the internet in today's business marketing environment? If you have ever purchased anything for your company, what rules ..
Define and state the objectives of sales promotion. - What is the primary factor that determines sales promotion objectives?
What process strategy (from the four process strategies) is applied in that organization and Where is the headquarter (or distribution center) of the organization? Are there any benefits locating there? If you could choose, where would you choose
What is best practice in service development? It is very similar to product development as the following combination financial product/service project.
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