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Improve the firm''s ethical reputation explain

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Reference no: EM13658473

Shortly after Titan pleaded guilty to the bribery charges, it hired Daniel W. Danjczek under a new position title of "vice president for compliance and ethics." Danjczek's job is to "instill ethical behavior at the company." Do you think this is a wise and sincere attempt to redress the company's ethical problems or a public relations gimmick? What would you do to ensure that such an appointment is not perceived by employees as a superficial "quick fix" to improve the firm's ethical reputation? Explain.

Reference no: EM13658473

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