Improve the efficiency of operations

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During a job interview; the Chief Marketing Officer (CMO) asks you a question on:> How you would apply advanced analytics to enhance their marketing operations and with a particular interest in how you would utilize both the "art" and "science" to achieve the best models for decision support for the department by leverage advanced analytics (e.g. Data Science/Data Mining) to improve the efficiency of their operations.

Reference no: EM132964580

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