Improve the effectiveness of your product

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Reference no: EM133342931

Case: There are many benefits of global marketing, when it is done right. First, it can improve the effectiveness of your product or service. This is because the more you grow, the more you learn, and the faster you learn, you become more effective at producing new product or service offerings. Second, you are able to have a strong competitive advantage.

Global marketing can be defined as "marketing on a worldwide scale, in different countries, reconciling or taking commercial advantage of global operational differences, similarities, and opportunities in order to meet global objectives". Basically, when a firm sells the same products to the global market, then it is known as Global marketing.
Moreover, Global marketing is labeled as the corporate process of adjusting and fine-tuning the corporate marketing plans and strategies in order to adapt to the conditions of other regional or international countries.

Global marketing is much more and beyond the selling of your product or service globally. Selling is only a one element of marketing, which is the process of developing the offering of a product or service and enhancing the abilities to communicate the benefits through promotions and managing the ongoing exchange of benefits.

Therefore, People buy benefits rather than products or services.
Therefore, global marketing is the full domestic, regional, and international process of:
Planning
Creating
Positioning
Promoting

Questions:

Read, search, and analyze each of the above facts.

Your personal opinion in highly recommended along with your personal experiences when exist.

N.B All the answers are based on class explanations, class interactive discussions, researched material, and personal findings and individual analysis.

Reference no: EM133342931

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