Improve the company future prospects

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Reference no: EM132976347

Under Armour CEO Kevin Plank has employed you as a consultant to assess the company's overall situation and recommend a set of actions to improve the company's future prospects. Please prepare a 5-6 page report to Mr. Blank that address the following:
(1) an evaluation of competitive forces in the market for athletic apparel and footwear,
(2) an assessment of Under Armour's strengths, weaknesses, opportunities and threats,
(3) the 3-4 top priority issues that Under Armour management needs to address. Each top priority issue must be supported with convincing justifications using relevant concepts and tools and set the stage for what actions/recommendations need to be taken,
(4) a set of action recommendations that Under Armour's top executive team should initiate in order to rekindle the company's growth and performance.
Your report should contain detailed and convincing reasons in support of each one of your recommendations. It is imperative that you support your recommendations with:
(a) conclusions drawn from application of the concepts and analytical tools
(b) the content should regarding potential strategic moves that may be suitable for Under Armour.

Reference no: EM132976347

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