Reference no: EM133378158

Question

1. Kamiza.lk is an online men's clothing store. Current operations of the business carried out in Gampaha area. While there are many Men's shirt brands in the local market Kamiza focuses on a niche market where the focus goes to selling linen shirts with an affordable price. The owner of the small business enterprise struggling to find the right customer and increasing sales numbers. Currently, he delivers his product all island and he is looking at customers who can afford linen shirts. Therefore, the age between 25-45 male audiences is his primary target audience

2. Sheeela have been appointed as the digital manager of the business. how can sheela improve Kamiza.lk can improve sales using digital marketing. sheela must craft a strategic way forward for the business, competitor analysis (at least 2 competitor business), marketing objectives and communication objectives of the business, channel mix, content strategy for the business, and action plan for the next 12 months.