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Improve customer relationship management

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Reference no: EM133045757

You are a E-Commerce consultant that has been hired to assist in the development of a new online business for an existing business. The business is in Waco and sells farm material and hardware supplies. They provide equipment, product, and services to framers and ranchers in a 200 mile radius of Waco. The business does have a basic "information" website created over five years ago. There objectives are:

-Sell products and services online

-Enhance marketing programs

-Manage supply chains

-Create and improve customer relationship managementThe staff at the business has little to no knowledge on creating or managing a website.

DIRECTIONS

-Name three benefits the business hopes to obtain from this initiative. How might they measure the achievement of each initiative?

-Identify at least three strategies for helping the business develop their e-Commerce website

-Explain how you would use project management to manage the development and progress of building the website

-Provide three strategies to suggest to help the business manage change with their business, customers, and employees

Reference no: EM133045757

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