Improve both customer retention and firm profitability

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Reference no: EM132142022

SELLING: BUILDING PARTNERSHIPS 9TH EDITION CASTLEBERRY/ TANNER

One question in 3 parts

A. What is the term used to describe the action of a negotiation team member who tries to begin the negotiation during the preliminaries when the other party is not expecting it ?

B. Name one type of sales approach that has been shown to improve both customer retention and firm profitability?

C. What are the negative consequences of the traditionla emphasis on getting the sale no matter what ?

Reference no: EM132142022

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