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Impression of the rise of dark social

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Question 1. What is your impression of The Rise of Dark Social and How It's Affecting Your Brand article? Does the author give too much credit to private or unmeasurable social networking? Why?

Question 2. Do you consider your private IMs (Instant Messages) on email pages (Gmail) or social networks "social networking?" Why?

Question 3. How often do you open a new browser tab or window and type in or search for a URL rather than click a link in a social network?

Reference no: EM133294524

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