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1. When a company buys a high-end document processor from Xerox or Canon, it is buying a physical product with a bundle of associated services. Describe some of the services that might be associated with such a product. It could be the product associated with the business you chose to focus on.
2. For this product, develop a list of the elements or points of interaction that might be reflected in a customer experience map. How can buyers evaluate the quality or value of these services?
3. Describe the specific tasks in the typical sales cycle and discuss how different channels (for example, business partners versus the Internet) can perform different tasks within a single sales transaction.
4. A key goal in logistical management is to find the optimum balance of logistical cost and customer service that yields optimal profits. This directly can impact the marketing team's impact on the overall organization. Explain.
5. An increasing number of manufacturers are adopting more sophisticated purchasing practices and inventory control systems. What are the strategic implications of these developments for business marketers wishing to serve these customers?
6. What are some of the most important supply chain aspects of the business you chose to focus on?
You are a marketing analyst in a large grocery store chain. Your job entails developing a robust customer knowledge base utilizing the company's vast database of in-store purchases. Describe the business benefits of parameter estimation
Explain E-Business Website - carsdirect and the project is to select e-business website and analyze it in term of the Look & Feel
Explain Products and Services that are Best Marketed Online and what products or services are best marketed online
Assume you are the Marketing Manager for Target or another brand. How would you apply the four functions of the marketing management process in your role?
Read the case and then write the SWOT analysis. APA referencing is required and do not copy from the website and reference everything.
Discuss the importance of global marketing. - What is meant by "having a global vision"? Why is it important? - Discuss jobs outsourcing. Is it beneficial to U.S. firms?
the process of interpreting a sender's message into thought. Instantaneous feedback on how effective a marketing communication method is will most likely be possible
Identify at least three specific managerial activities associated with these roles at the three managerial levels described in this Week's lessons.
What is your opinion regarding advertising copy? Can well researched, well-written marketing copy that has influenced consumer behavior in a similar way? If so, can you think of any examples
Which social media sites are they using? What social media marketing are they doing today? Provide example. What do you think they could do to improve their online marketing strategy
Identifying and Understanding Your Brand Competitors- Develop the new brand identity and positioning by creating the name, logo, slogan and/or brand mantra and "prototype" along with key associations needed for your brand strategy
Identifies and explains the strong points of the managers. Identifies and explains areas in which improvements are needed. Be sure to use a minimum of 5 external sources to support your analysis.
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