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Important segmentation variables

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Reference no: EM131180976

Market Segmentation

In 500 words, kindly answer the following questions, referencing should be Harvard format

  • What are the important segmentation variables for the water market in the UK? Make sure to justify your selections.
  • What segment(s) did Coca-Cola target and why?
  • What mistake(s) did Coca-Cola make in the UK? Based on your understanding of the water market in the UK, why were these mistakes?

Reference no: EM131180976

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