Important product strategy objective for starbucks

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Reference no: EM131472030

1. Discuss the dimensions of product quality and explain why quality is such an important product strategy objective for Starbucks.

2. What is branding and why is it important for Starbucks to maintain high brand equity? What can Starbucks do to enhance its brand equity position? Discuss reasons why you feel the Starbucks brand is successful.

Reference no: EM131472030

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