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Case Study
The sales plan is on of the more important plans within a sales organization and for the entire company. It represents the following elements:
The strategy of the company
The strategy and objectives of the sales department
A photography of the external market
Questions:
1. Give an overview of the sales plan of a company and its main elements.
2. Explain how the company manages its sales activities and their alignment with the rest of departments of the company
3. Describe the main tasks of a Sales Manager (including the importance of the type of business organization for sales activities)
4. Include the explanation of some important metrics within a sales plan.
5. Give an overview of how the sales Organizational would look like and why.
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