Important part of corporate and innovation strategy

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Reference no: EM132912047

Question

Apple has demonstrated repeatedly that protecting intellectual property (IP) is an important part of its corporate and innovation strategy. In fact, Apple's innovation is embodied in its Intellectual Property, including Patents, Trademarks, and Copyrights.

a. Describe what you understand by the term Intellectual Property Rights (IPRs) using Apple as a case study?

b. What are the main arguments for and against patenting that Apple would have considered protecting its inventions?

Reference no: EM132912047

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