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How can building connections with professional colleagues be an important part of building your professional brand?
Choose an aspect of consumer buying behaviour theory from the list below. Carry out a critical investigation of how it can be used advantageously in the marketing of a product/service/brand* of your choice.
BUS 313-What company do you believe has a great understanding of its target market? List two things they do well, and two things they could do better.
Imagine that you are in charge of creating an incentive to secure channel members for an industry of your choice. State the industry that you chose and the incentive that you would create.
The Marketing Mix (BBMK301) - Develop a marketing plan for a business of your choice to increase sales and improve image of the business.
What is their value proposition? What evidence do they have of product/market fit? How will they make money? What is their competitive advantage?
The SWOT analysis of the product/service you are developing for this course. (HINT: It is ok, and recommended, to list more than one item in each category.) You may include one or two small graphics to emphasize a point
Describe in detail the business case for a company to undertake the strategic changes identified previously, which will be required for the business to survive in the climate resulting from the "disruption.'
The first section of the assignment is a review of the marketing environmental forces affecting the industry you have been allocated
Explain Accounting and In what ways is your firm's culture a strength and/or a weakness for your organization
Discuss market research strategies. This section of the marketing plan should discuss the research strategies that will be used by your company to understand.
Why are consumers willing to pay $2.50 for a can of Pepsi or Coke at a sporting event but will refuse to pay $10. for a case of $12 cans of the same product
Explain the concept of viral marketing and how it relates to word-of-mouth communication. Find an example of a company that used viral marketing successfully.
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