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Being up to date with current events is an important part of becoming a business professional. In marketing, it is part of an important responsibility to continuously scan the external environment for opportunities and threats.
Visit the Kaplan library and select a current article (no more than one or two years old) on pricing strategies for a small to medium size business. You can access the KU Library in the home area of the course. Be ready to critique the article and discuss what other small to medium size businesses can learn from these strategies identified.
Wieland, J. (2016). DETERMINANTS OF PRICE AND PRODUCT POLICY STANDARDISATION: THE CASE OF SMES IN THE B2B MARKET. International Journal Of Sales, Retailing & Marketing, 5(4), 19-47.
Establishing a baseline offset for a project will afford you all of the following advantages except:
In the standard assignment problem where, for example, workers are being assigned tasks, which of the following situations would preclude the application of the assignment approach (the Hungarian algorithm)?
Examine how an organization assesses the effectiveness of its current strategic plan.
Why do organizations need to calculate a threshold for a reorder? How could this affect sales?
Which of the following is generally false regarding the surviving entity in a merger situation? _______________ is an agency formed when individual misrepresents himself/herself as agent for another party, and principal accepts the unauthorized act
In the PERT model the variance of the project completion time is calculated by.
Owners of a local restaurant are concerned about their ability to provide quality service as they continue to grow and attract more customers. They have collected data from Friday and Saturday nights, their busiest times of the week. During these nig..
The following observations are made about a work station on an assembly line. While designed for a maximum output rate of 35 units per shift, the standard rate of output for the work station is 31 units per shift, but only 29 units were actually prod..
Explain how the dean of a college would employ techniques of strategic workforce planning to decide how many faculty and staff to employ in the coming academic year and which specific employees to retain, reassign, or release. What critical pieces of..
Given that the power of a brand resides in the minds of consumers and how it changes their response to marketing, there are two basic approaches to measuring brand equity. Briefly, describe each of these approaches.
Instead of entering into an alliance or partnership, Smith limited opts to merge with design Limited. What are the reasons for preferring a merger to an alliance or partnership? Explain the other organizational mechanism that are also preferable to a..
Sensei Machinery recently developed new inventory management software to make the tracking of inventory more efficient and save the company time and money.
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